A Goal represents a high-level statement of intent, direction, or desired end state for an organization and its stakeholders.

An end can represent anything a stakeholder may desire, such as a state of affairs, or a produced value. Goals are typically used to measure success of an organization.

Goals are generally expressed using qualitative words.

## Category:

Motivation

## Examples:

Increase profit, reduce waiting times at the helpdesk, introduce on-line portfolio management, more sales